Be brave with your brand

As I write this blog I am inspired by a few things; the capacity we as human beings have of being brave in our lives and dealing with the challenges we face (inspired by a certain someone I know!) and also by the lovely season that we are now in.


Every autumn I think the same thing and, no, it’s nothing innovative, but it’s such good food for thought.

Out with the old and in with the new.

It’s strategic planning time for many companies out there and we could all be inspired by autumn. Every year leaves fall down, giving space for the new ones to appear in spring. In marketing, it works a bit like that too. We can repeat what we have always done or we can be brave.

But what does it mean being brave in marketing? Well, it can mean many things and it will depend on what your brand is trying to achieve. For example, you just started a business. You may be brave by venturing and taking your brand online. You may have a very well established brand, so you may be brave by spicing things up a little. You may have become stagnant and sales have dropped, so being brave in your case might mean creating something new: a new variation of a product, a new feature of a service.

And then, of course, marketing it right.

Here’s a few things you can do…

See it through their eyes

Think of your brand through the eyes of the people that use it (or have contact with it). Are you getting your key messages out there? Is there an innovative way you can use to communicate with your audience? Where do they go, what do they like? Do you really really know them? Think about it. Now think twice.

Write right

When it comes to giving your brand personality, think of the collateral you produce. Think of your tagline. Think of the copy on your website. If you sell stuff, think of the packaging. Isn’t it nice when there is a bit of quirkiness in it? Add that in. Be brave with words. People like to read a nice piece of copy that has been crafted especially for their benefit. Cool copy is brave.

Think big

Get your brand advocates excited by having big goals for your brand. World domination? Why not? A brand, when well looked after, is very powerful. Spend the time working on what exactly you want to say. Make sure all your channels are displaying a consistent message, look after your clients and, well, shoot for the stars. You know what they say…. If you don’t try, you’ll never know.

Get inspired

Look around you and try and connect things. One of the latest creative challenges we have had here at the agency was to connect random things… A desk with a lolly, a cushion with a lamp, a cloud with a piece of paper. Considering we do these challenges on a Monday morning, I have to say that I was actually impressed with the outcome. It’s funny how creative we can be if we just try. Give that a go with your brand elements. Brainstorm with a difference that is. And I bet wonderful ideas will arise.

Plan ahead

It’s all well and good to really want to be brave and take your brand onto that next level. But absolutely NOTHING will happen if you don’t plan ahead. Sorry, but this is just how it is. We all have little dreamers inside of us, but how great is it when we get to transform dreams into reality? You can do that, your brand can be all it’s meant to be. If you put the time to plan ahead when it comes to your strategy. And of course, if you need help with this bit, you know where we are!

Take autumn as your reminder to get your brand naked and dress it again. Or to just change its bow tie. Or to give it a full body buff, put it on a diet and a on brand new bikini when summer is upon us again. It won’t be (that) long, so get started now!

Marilia Spindler is an Account Manager and creative thinker at Happy Creative, a strategic marketing and branding agency based in Blackpool, Lancashire. To learn more or contact us please go to

Share this:
Be brave with your brand
This website uses cookies to improve your experience. By using this website you agree to our Data Protection Policy.
Read more

Professional Brand Audit

Free professional brand audit. Receive a grade for your
branding performance, as well as implementable steps and actions.


Please enter your email to subscribe to the Happy blog


Paid Social Campaigns

Paid social media can be a brilliantly effective yet low cost form of lead generation, and it’s a great way to extend your reach, drive website traffic and generate likes and shares.

We’ll take care of setting up and managing your paid social media accounts, ensuring your spend is carefully targeted. Then we’ll provide clear, transparent reporting so you can keep refining the strategy to make your ad spend even more effective.

More about Paid Social Campaigns

Social Media

All the tweets and posts in the world won’t help generate leads unless there’s some strategic thinking behind what you’re doing.

We’ll help define the right social media strategy for you, so that you’re on the right platforms, saying the right things to the right people at the right time to generate the right leads.

More about Social Media

Design & Brand Building

Marketing is bit like those huge, swirling flocks of starlings you see from time to time. Individually your brochure, email, ad, meme or gif may not change the world.

But when you join them together and ensure they’re all heading in the same direction, you have the power to stop people in their tracks.

We design communications that help build a consistent brand and convert more leads to sales.

More about Design & Brand Building


Your website can generate leads in so many ways. Informed content. Strong calls to action. A simple, natural journey from ‘Hi there!’ to ‘Buy now’.

Yet websites are never ‘done’. They need to keep evolving to keep pace with your customers’ expectations, so we’ll be with you for the long haul to keep tweaking, refining and growing your site – and to deliver the PPC campaigns that help drive traffic towards it.

Because when your website keeps working to understand and speak to your audience, you’ve got more chance of converting.

More about Websites

PR & Content

There’s a knack to ensuring your business is seen in the right places at the right time. We’ll build your PR profile across the mix of channels that’s right for you (from press to social media to events) and use our contacts to spread the word.

So when your customers are ready to buy, it’ll be your brand they think of first.

More about PR & Content

Claim your happy offer

    Claim your happy offer

      Claim your happy offer

        Claim your happy offer

          Claim your happy offer

            What would make you happy today?