Driving traffic to your website is one of the basic principles of any good marketing strategy – so an increase of more than 200 per cent is something to be celebrated!
Last autumn the Association for Directors of Children’s Services (ADCS) launched its new website -built by Happy Creative – and have had some impressive results over its first quarter in operation.
In just one month the number of visitors to the ADCS site – which gives visitors information about children’s services across English counties – rose 12 per cent from September to October and has continued to rise, of this unique visitors increased 18 per cent over the same period. Page views on the new website were also up more than 126 per cent.
As a membership organisation, ADCS hold management roles in children’s services in local authorities across England and while every authority works differently it was essential its members had access to the important documents which form the policy from Whitehall.
After extensive planning sessions Happy developed a unique approach to this project for not only web design but the build and interface interaction with several intelligent searchable content tools. This allows the user to consume the content in whichever way they require.
The content is multi-layered and has been extensively tagged and labelled so that it can be searched and found across search engines. Happy’s developers focussed on menu structures and the need to offer clear channels of information for the visitor.
The Visitor’s journey from the landing page through to chosen content has also been made simpler by the layering of the pages, giving the visitor a clearer path. With many facets to children’s services a collaborative approach to how the association is viewed was at the forefront of the considerations and development process.
Nick Hyde is PR & Content Manager at Happy Creative, a full service marketing and creative agency based in Blackpool, Lancashire. To learn more or contact us please go to www.happy-creative.co.uk
