Happy Karen

December 1, 2017

Marketing essentials for every business

Last week we looked at how basic details can make a big difference. This blog […]
November 24, 2017

Five marketing details you should embrace

Small details can make a big difference. It's true. Effective marketing doesn’t....
October 26, 2017

Seven tips for running a successful focus group

“You want the truth .. you can’t handle the truth,” screamed Jack Nicholson to Tom […]
December 19, 2016

Happy Christmas to you!

It’s that time of year again – a time for giving and spreading joy and […]
November 25, 2016

What the Head of Marketing in 2017 looks like…

In my near 30 years as a marketer the marketing landscape has never been so […]
September 1, 2016

So proud to be Happy!

Managing Director (and Chief Happy), Karen Lambert, shares her thoughts as Happy Creative, the company […]
August 26, 2016

You are the weakest link…goodbye!

I’ve had a bad brand experience, and it surprised me. It surprised me because I […]
March 4, 2016

Do you suffer from FOMO? (coz YOLO!)

I’ve learnt a new word; well, a new acronym to be precise. FOMO. Fear of […]
November 20, 2015

Happy tips for budding entrepreneurs

Today marks the end of Global Entrepreneurship Week and a time to celebrate the innovative […]
September 4, 2015

A decade in business: The Playlist

September 1st is a special day for me. It’s the day I started Happy.  This […]
July 17, 2015

Does your marketing pass the test?

For many the end of school term signal the start of the holidays and, for […]
May 15, 2015

Marketing Planning – Top 10 Tips for Non Marketing Directors

58%. That’s the number of businesses who do not have a marketing plan, according to […]
February 20, 2015

Marketing Myth Busting

Marketing plays a vital role in economic growth. Those companies who embrace the value of […]
January 26, 2015

Ready for a new website? Discover 7 flavours of Happy

How one team of inspired North West digital designers and 7 very different websites can […]
December 5, 2014

You’re all MAD!

“You’re all mad,” the headline speaker and inspirational author told us. “OK,” I thought, “it’s […]
September 30, 2014

Celebrating Entrepreneurship

I’m just back from over the Pennines after an inspirational couple of days in Sheffield. […]
July 18, 2014

Who’s happy with a satisfied customer? 5 questions that businesses should ask

One of the lasting memories from the FIFA 2014 World Cup for me will be […]
May 2, 2014

Why I get I excited by segmentation

Personal, bespoke marketing is one of the fastest, most rewarding ways to marketing success. And […]
March 14, 2014
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Why marketing is like making friends ..

I am blessed to have beautiful, wonderful and loyal friends. Friends who make my life […]
December 20, 2013

Why Giving Makes You Happy

“Happiness does not result from what we get; but from what we give” Ben Carson. […]
October 25, 2013

A happy place to be

Time, a rare and precious commodity. Time is something we all value, perhaps even more […]
September 1, 2013

8 Happy years in business: A Reflection

8 years ago today, Happy opened its doors to the world of marketing and creativity. […]
July 5, 2013

Knowing your onions

“Knowing your onions”. I love this expression. When you know your onions, you know your […]
May 10, 2013

Marketing tips for an ever-changing world

Well, it finally happened. Fergie time is at an end (several minutes after the final […]
March 22, 2013

What am I?

I am one of the most used words in the marketing (and business) language. In […]
February 2, 2013

The Football School of Marketing Campaigns

After a month of feverish activity, saying goodbye to Balotelli, and with a spend of […]
December 9, 2012

Goodwill to all Business Men and Women

Tis the season to be jolly … well for me tis the season to be […]
October 12, 2012

Why brand perception means everything ….

Creating a powerful brand that customers relate to is about building the strongest positive perception […]
August 3, 2012

If planning were an Olympic sport

First to win gold at the London 2012 Olympics, Heather Stanning and Helen Glover are two […]
May 25, 2012

Four Tips for Customer Retention

There is a common theme at Happy in 2012. A theme that is as relevant […]
March 23, 2012

Can you handle the truth? 7 tips for running a successful focus group

“You want the truth .. you can’t handle the truth,” screamed Jack Nicholson to Tom […]
January 20, 2012

Why satisfied customers defect …

Customer loyalty is the feeling of attachment or affection for a company’s people, products or […]
November 11, 2011

11 Ways to make your campaign memorable

With the memorable date of 11-11-11 upon us, here are 11 tips to make your […]
September 16, 2011

Driving Profitable Performance in B2B Marketing

Driving a profitable performance is important in any company, and at the heart of every […]
July 29, 2011

It’s just a logo, isn’t it?

I am always fascinated by what I hear when I’m leading or researching for our […]
June 10, 2011

On this day…

Imagine the scene. It is 10 June 1752. You are looking out onto a field. […]
April 21, 2011

Celebrating Icons

The 1960s. A great decade (not least of which because it was the decade I […]
March 23, 2011


Spring. Absolutely my favourite season. I adore it. Daffodils, longer days, clear blue skies, new […]
January 16, 2011

Fortune favours the Brave

As I opened my fortune cookie at the turn of the year it told me […]
November 30, 2010

Blackpool Means Business

On Friday I attended my first ever Blackpool Business Leadership Group (BBLG) meeting. It was […]
October 11, 2010

Writing a killer marketing plan… 15 top tips

So you’re about to sit down and formulate your marketing plans for next year. Love […]
August 9, 2010

Why I Love Mood Boards

Why mood boards? Mood boards create a visual guide, a clear vision if you like. […]
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What would make you happy today?