Happy Karen

July 8, 2014

Crushed to Bits – Marilia’s Brazil World Cup Report

Brazil is a strong country. As a nation we are constant witnesses to daily displays […]
June 13, 2014

Brazil 3 – Croatia 1, Marilia’s Review

What a disappointing start. I know that might sound rich after a 3-1 win in […]
June 11, 2014

Happy Marilia’s Guide to Brazil – Introducing Brazil

I’m excited. This year’s World Cup is being held in my home country of Brazil, […]
May 9, 2014

Customer Service: an all or nothing experience…

Here is a little story: in August 2013, I purchased a Sony Vaio laptop. This […]
May 2, 2014

Why I get I excited by segmentation

Personal, bespoke marketing is one of the fastest, most rewarding ways to marketing success. And […]
March 21, 2014

Strike Gold – Use your data

Have you ever stopped to think about how much information your company has gathered about […]
March 14, 2014
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Why marketing is like making friends ..

I am blessed to have beautiful, wonderful and loyal friends. Friends who make my life […]
January 3, 2014

How to have a successful blog

I was given the task of writing the first blog of 2014. So I thought… […]
November 19, 2013

Napthens Solicitors enjoys 5 years of Happiness

Any idea just how much marketing material a multi-award winning law firm creates over 5 […]
November 1, 2013

Are you scared of digital marketing yet?

Well, it’s Halloween week and I couldn’t resist talking about a topic that may still […]
October 25, 2013

A happy place to be

Time, a rare and precious commodity. Time is something we all value, perhaps even more […]
September 6, 2013

Turning round a giant; A lesson in reputation management

Everyone knows it. It’s practically on every corner, you can’t really miss it. It helps […]
September 1, 2013

8 Happy years in business: A Reflection

8 years ago today, Happy opened its doors to the world of marketing and creativity. […]
July 5, 2013

Knowing your onions

“Knowing your onions”. I love this expression. When you know your onions, you know your […]
May 17, 2013

Slice it to grow it

Imagine you have a big watermelon. Now imagine you’ll try and get the whole watermelon […]
May 10, 2013

Marketing tips for an ever-changing world

Well, it finally happened. Fergie time is at an end (several minutes after the final […]
March 22, 2013

What am I?

I am one of the most used words in the marketing (and business) language. In […]
March 15, 2013

Is it time for a brand refresh?

Do you have a nagging feeling that your brand no longer translates what you are […]
February 11, 2013

It’s not about the coffee…

The other day I found myself with the rare pleasure of having two hours to […]
February 8, 2013

A flavour of Brazilian advertising

Everyone knows about Brazil’s growth in the last few years. Part of the BRIC, a […]
February 2, 2013

The Football School of Marketing Campaigns

After a month of feverish activity, saying goodbye to Balotelli, and with a spend of […]
February 1, 2013

Social Media NO-NOs…

So much is said about Social Media nowadays… ‘do this’, ‘do that’, blah, blah, blah, […]
December 14, 2012

Happy? So be it!

I was going to write about brand audits today. In fact, I had most of […]
December 9, 2012

Goodwill to all Business Men and Women

Tis the season to be jolly … well for me tis the season to be […]
November 9, 2012

Social Media NO-NOs…

So much is said about Social Media nowadays… ‘do this’, ‘do that’, blah, blah, blah, […]
October 12, 2012

Why brand perception means everything ….

Creating a powerful brand that customers relate to is about building the strongest positive perception […]
September 7, 2012

Producing the Perfect Brief in 8 Steps

Today I’ll talk about something that affects my working life every single day: briefs. Briefs […]
August 3, 2012

If planning were an Olympic sport

First to win gold at the London 2012 Olympics, Heather Stanning and Helen Glover are two […]
May 25, 2012

Four Tips for Customer Retention

There is a common theme at Happy in 2012. A theme that is as relevant […]
March 23, 2012

Can you handle the truth? 7 tips for running a successful focus group

“You want the truth .. you can’t handle the truth,” screamed Jack Nicholson to Tom […]
March 16, 2012

1,2,3 and you’re Linked In!

Much has been said about how social media helps with being connected to your target […]
January 20, 2012

Why satisfied customers defect

January 13, 2012

Getting the fear out of social media

You might be getting ready for a spooky costume party on the night of this […]
November 11, 2011

11 Ways to make your campaign memorable

With the memorable date of 11-11-11 upon us, here are 11 tips to make your […]
November 4, 2011

The strongest link

Today I decided to write about the job of the Account Executives in a marketing […]
September 16, 2011

Driving Profitable Performance in B2B Marketing

Driving a profitable performance is important in any company, and at the heart of every […]
September 9, 2011

What does your brand say?

A couple of weeks ago, I went on a weekend break to North Wales. When […]
July 29, 2011

It’s just a logo, isn’t it?

I am always fascinated by what I hear when I’m leading or researching for our […]
July 22, 2011

Choosing wisely

Most of the UK watched Lord Sugar hiring his apprentice last Sunday. Yes, he may […]
June 10, 2011

On this day…

Imagine the scene. It is 10 June 1752. You are looking out onto a field. […]
June 3, 2011

Getting a Social Media Return

We have all been hearing a lot about social media lately, but many still wonder […]
April 21, 2011

Celebrating Icons

The 1960s. A great decade (not least of which because it was the decade I […]
March 23, 2011

Spring!!

Spring. Absolutely my favourite season. I adore it. Daffodils, longer days, clear blue skies, new […]
January 16, 2011

Fortune favours the Brave

As I opened my fortune cookie at the turn of the year it told me […]
November 30, 2010

Blackpool Means Business

On Friday I attended my first ever Blackpool Business Leadership Group (BBLG) meeting. It was […]
October 11, 2010

Writing a killer marketing plan… 15 top tips

So you’re about to sit down and formulate your marketing plans for next year. Love […]
August 9, 2010

Why I Love Mood Boards

Why mood boards? Mood boards create a visual guide, a clear vision if you like. […]
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Paid Social Campaigns

Paid social media can be a brilliantly effective yet low cost form of lead generation, and it’s a great way to extend your reach, drive website traffic and generate likes and shares.

We’ll take care of setting up and managing your paid social media accounts, ensuring your spend is carefully targeted. Then we’ll provide clear, transparent reporting so you can keep refining the strategy to make your ad spend even more effective.

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Social Media

All the tweets and posts in the world won’t help generate leads unless there’s some strategic thinking behind what you’re doing.

We’ll help define the right social media strategy for you, so that you’re on the right platforms, saying the right things to the right people at the right time to generate the right leads.

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Design & Brand Building

Marketing is bit like those huge, swirling flocks of starlings you see from time to time. Individually your brochure, email, ad, meme or gif may not change the world.

But when you join them together and ensure they’re all heading in the same direction, you have the power to stop people in their tracks.

We design communications that help build a consistent brand and convert more leads to sales.

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Websites

Your website can generate leads in so many ways. Informed content. Strong calls to action. A simple, natural journey from ‘Hi there!’ to ‘Buy now’.

Yet websites are never ‘done’. They need to keep evolving to keep pace with your customers’ expectations, so we’ll be with you for the long haul to keep tweaking, refining and growing your site – and to deliver the PPC campaigns that help drive traffic towards it.

Because when your website keeps working to understand and speak to your audience, you’ve got more chance of converting.

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PR & Content

There’s a knack to ensuring your business is seen in the right places at the right time. We’ll build your PR profile across the mix of channels that’s right for you (from press to social media to events) and use our contacts to spread the word.

So when your customers are ready to buy, it’ll be your brand they think of first.

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